Sponsor publishers
 your customers already follow.

See SponsorPanel on a publisher’s website? Click its bid button to bid for the next available sponsorship. No need to contact the publisher first.

Notify me when placements open See how it works
Reach a relevant audienceSponsor a publisher whose location, topic or community matches your customers.
Know what you’re bidding forSee the placement, minimum guarantee and next required bid before you commit.
Stay featured until replacedGet the guaranteed minimum period, then remain visible at no extra charge until another sponsor takes over.
See the placement

See SponsorPanel in context.

This example shows a visible sponsor panel near the top of a participating publisher’s homepage. Each publisher controls its placement and styling.

Before Publisher homepage
Publisher homepage before SponsorPanel is installed
The publisher’s homepage before the sponsor panel is added.
With SponsorPanel One featured sponsor
SponsorPanel placement concept on the same publisher homepage
One business receives the publisher-branded placement for a guaranteed minimum period and stays until replaced.
Direct advertising

Advertising without the media package.

Choose a participating publisher, see the featured placement and bid directly through the SponsorPanel on its website. No custom media package or sales conversation required.

Choose the audienceFind a participating publisher whose readers match the customers you want to reach.
See the details upfrontReview the placement, minimum guarantee, next required bid and included reporting before you bid.
Click to bid in the panelSubmit your bid, creative and payment method through the publisher’s SponsorPanel. You only pay when your bid wins and the placement is ready.
How bidding works

Click the panel to become the next featured sponsor.

Use the bid button in the SponsorPanel on the publisher’s website. Submit your standing bid and creative there, without contacting the publisher or arranging a sales call. The highest eligible bid can take over after the current sponsor's minimum guarantee ends. Losing bids remain active for future opportunities unless cancelled before the commitment cutoff.

Guaranteed placement

Win once. Stay until replaced.

Once your bid wins, payment succeeds and the publisher approves you, the placement is guaranteed for the stated minimum period. If nobody takes over afterwards, you stay featured at no extra charge.
FAQ

Know the rules before you bid.

Answers about placement, pricing, approval and reporting.

Where will my sponsorship appear?

Your logo, message and link appear as the publisher’s featured sponsor. The placement will be shown before you bid.

What information can I see before sponsoring?

Before you bid, you’ll see the available audience information, placement, minimum guarantee, next required bid and included reporting.

How much does a sponsorship cost?

Each publisher sets a minimum starting bid. You will see the minimum required to move to the front of the queue and can choose to bid more. The exact minimum bid increase is still being validated and will be shown before you bid.

Can I start with one sponsorship?

Yes. A winning bid buys at least the stated minimum period as featured sponsor without committing you to a larger media package.

What reporting is included?

The reporting included with a placement will be shown before you bid.

What happens if the publisher rejects me?

You are not eligible to win or appear on the site. Every sponsor and creative must be approved by the publisher before a sponsorship can go live.

How do standing bids work?

Your bid is for the next available sponsorship, not the placement currently live. The highest eligible bid can take over after the current sponsor's minimum guarantee ends. If another advertiser bids more, your bid stays active for a future opportunity unless you cancel before the commitment cutoff. The cutoff will be shown before you bid, and a standing bid does not guarantee an exact start date.

When am I charged?

You are not charged when placing a standing bid. You will be notified before a delayed bid is charged, and payment is taken only when the placement is available and your sponsorship is ready to go live.

How long will I stay featured?

The initial concept guarantees at least seven days, but the exact minimum is still being validated and will be shown before you bid. After that period, you remain featured at no extra charge until another eligible sponsor is ready to take over.

Is a particular number of clicks or sales guaranteed?

No. A winning bid buys at least the stated minimum period as featured sponsor, not a guaranteed number of impressions, clicks, leads or sales.

Notify me when placements open