Keep your premium campaigns. Let smaller advertisers sponsor your publication without emails, quotes or invoices.
SponsorPanel creates one contained, publisher-branded placement without taking over your homepage or replacing your premium advertising.
Small advertiser enquiries create the same work as large campaigns. Publishers often ignore them because the economics do not add up.
Emails
Three threads deep and nobody remembers what was agreed.
Pricing
One more “what can you do for $150?” conversation.
Artwork
Usually arrives as logo_final_FINAL_v4.png.
Invoices
A tiny sponsorship somehow becomes an accounts workflow.
The current sponsor keeps the placement until Sunday. At 3:00 pm Friday, the highest eligible bid wins the following calendar week.
This week's sponsor
The $50 publisher floor applies when the queue is empty.
Friday at 3:00 pm
The highest bidder wins W/C 28 Sep, subject to payment and approval.
That week remains open and the panel invites a business to sponsor the publication.
The accountant and dentist stay in the queue for later weeks. New higher bids can still move ahead of them.
You decide who appears. You approve every sponsor and their creative before anything goes live.
Use one contained placement for smaller enquiries. Keep your sponsored articles, newsletter packages and bespoke campaigns exactly as they are.
Nothing appears until you approve the business and its creative.
You set the floor. Advertisers decide what the next sponsorship is worth above it.
Put the panel where it fits and style it to match your publication.
SponsorPanel adds a self-service tier. It does not replace the campaigns you already sell.
Connect your own Stripe account or use SponsorPanel-managed payments, then set your minimum bid and add the panel.
They use the panel to submit their bid, business details, creative and payment method.
You approve or reject them. An approved winner is charged before their calendar week begins.
Bidding replaces repeated price negotiations without removing your control.
Set a minimum starting bid so the sponsorship is worth offering.
Businesses can bid above the current highest standing bid before the Friday cutoff.
Market demand determines who is first in line for the next sponsorship.
Answers about weekly bidding, sponsorship dates and installation.
Pricing and transaction fees are still being tested with early publishers. You will see the full model before deciding whether to join. Applying for early access does not commit you to anything.
You can connect your own Stripe account or use SponsorPanel-managed payments. With your own Stripe, you remain the seller and merchant of record and payments go through your account. With managed payments, SponsorPanel is the seller and merchant of record, then pays you your share. Fees and payout timing will be shown before you choose.
No. Keep selling your premium campaigns the way you do today. SponsorPanel sits underneath them for enquiries that are currently too small to justify servicing manually.
One featured placement containing an image or logo, headline, short description and link for the calendar week shown before bidding.
A winning sponsor receives the featured placement for one calendar week, from Monday to Sunday. The sponsor for the following week goes live on Monday, or the panel returns to its open sponsorship state if that week has no winner.
You set the minimum starting bid. At 3:00 pm Friday, the highest eligible standing bid wins the following week and leaves the queue. Every losing bid stays active for later weeks unless the advertiser cancels it. New higher bids can reorder the queue. When the queue is empty, bidding starts at your minimum price. The exact minimum bid increase is still being validated and will be shown before anyone bids.
No. You approve every sponsor and their creative before anything goes live.
If no eligible bid exists at the Friday cutoff, the following week remains open. When that week begins, the panel invites a business to sponsor the publication.
Advertisers are not charged when they bid. The winner is notified and charged before their calendar-week sponsorship goes live. Payment must succeed before the changeover.
Add a small embed snippet where you want the panel to appear. The styling can be matched to your site, and we can help with WordPress integration.
The advertiser is not eligible to win or appear on your site. You keep final approval over every business and its creative. Payment treatment for a sponsor removed after going live will be documented before launch.
This depends on the payment option. With your own Stripe account, payments use your Stripe account and its payment and fraud tooling. With SponsorPanel-managed payments, SponsorPanel is the merchant of record. The final process for disputes, chargebacks and fraud will be documented before launch.
We're opening the first version to a small group of independent Australian publishers. Early partners will help shape the product and pricing.
Best fit: an independent local or niche publisher that already receives advertiser enquiries, including some too small to justify handling manually. Your existing premium advertising stays unchanged.